DEVELOP THE AUDIENCE ON THE WEB USING REFERENCING AND SOCIAL NETWORKS

DEVELOP THE AUDIENCE ON THE WEB USING REFERENCING AND SOCIAL NETWORKS

Understanding referencing and the best use of social networks is unavoidable to reach one's audience. Make sure you have a good position within the search engines like Google, thanks to optimization of url and a bunch of writing technics. On Facebook, Twitter and Google plus, learn how to develop your presence in order to increase your audience and to know your public better.

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Understanding referencing and the best use of social networks is unavoidable to reach one's audience. Make sure you have a good position within the search engines like Google, thanks to optimization of url and a bunch of writing technics. On Facebook, Twitter and Google plus, learn how to develop your presence in order to increase your audience and to know your public better. 

Content:

  • Create one's own Facebook page : news, programs, special events
  • Feed Twitter : THE reference for breaking news
  • The blog : Find one's angle, a singular writing
  • Promote, accompany special events
  • Write to be a hook for search engines
  • Elementary tools for audience measurement and web marketing

Target audience: journalists and news editors
Maximum number of participants: 10
Typical course length: 5 days
Location: Onsite