France Médias Monde group, comprising FRANCE 24, MCD and RFI, has a long and rich experience of both quantitative and qualitative studies and regularly carries out audience opinion polls in collaboration with international broadcasters, notably on the African continent.
The Académie can contribute to the training of radio and TV professionals in the field of opinion polls and listener/viewer relationships by offering courses that:
- Allow participants to reflect on and respond to questions posed by partners (the place and role of opinion polls, creating and managing a department dedicated to studies, etc.)
- Provide an introduction and advanced training in audience measurement methodologies and concepts (drawing up surveys, using results) and their applications (audience and competitive analysis), both in programme scheduling and marketing
- Teach participants how to develop marketing arguments and develop price grids for marketing and sales managers
- Cover the relationship with listeners and viewers: mail management, dealing with Internet user panels, etc. The course will highlight those Internet user panels that should enable participants to conduct studies as cost effectively as possible.
Target audience: Heads of stations and programme scheduling, journalists, news editors, sales managers
Maximum number of participants: 10
Typical course length: 5 days
Location : Onsite