Course objectives:
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Deciding on a musical identity
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Coming up with an original jingle
Content:
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Devise, create and develop your station’s image
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Offering your signature sound in a variety of forms
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Strengthening your station’s image
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Highlighting your station’s selling points against competition
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How to create dynamic programme schedule
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Making content more attractive and accessible
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Writing for the radio: Jingles, trailers, adverts
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On-air programming: Soundtracks, trailers
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Organising and structuring a strategy department
Target audience: Directors, technicians, station managers
Maximum number of trainees: 10
Duration: 5 to 10 days
Location: On-site