Understanding referencing and the best use of social networks is unavoidable to reach one's audience. Make sure you have a good position within the search engines like Google, thanks to optimization of url and a bunch of writing technics. On Facebook, Twitter and Google plus, learn how to develop your presence in order to increase your audience and to know your public better.
Content:
- Create one's own Facebook page : news, programs, special events
- Feed Twitter : THE reference for breaking news
- The blog : Find one's angle, a singular writing
- Promote, accompany special events
- Write to be a hook for search engines
- Elementary tools for audience measurement and web marketing
Target audience: journalists and news editors
Maximum number of participants: 10
Typical course length: 5 days
Location: Onsite